Why This Matters for U.S. Businesses Fifteen years ago, ranking at the top of Google almost guaranteed traffic. If you showed up in the #1 spot, people clicked. But in the U.S. market today, that’s no longer the rule. More than half of all searches end without a click — a phenomenon driven by ZeroRead More

The Evolution – From Traditional Search to AI-Powered Discovery Search engine optimization as we knew it is gone. With artificial intelligence fully integrated into Google’s search ecosystem, a new chapter has begun. One that prioritizes context over keywords, answers over articles, and users over algorithms. SEO in 2025 is not just a digital marketing tactic—it’sRead More